About Us.

Our commitment to you is deeply personal.

G2 Insurance Services’ highly respected team of insurance and risk management advisors have an average of 25 years of experience helping nonprofit organizations, commercial entities, high-net-worth individuals, families, and family offices manage risk and plan for the future.

Our dedicated team has a unique understanding of the challenges you face and we are deeply committed to working closely to find the right solutions. We take time to learn what’s important to you, then align solutions that fit your risk profile. As risks progress and change, we’ll anticipate your needs and provide guidance along the way.

Jason Goldman

Jason is a third-generation insurance broker, building on the legacy of his grandfather, Richard Goldman. A fifth-generation San Franciscan, Jason serves on the boards of the Lisa and Douglas Goldman Fund and the Stern Grove Festival Association, where he contributes his talent for developing creative solutions. He is also an advisory board member at the UC Berkeley Center for Social Sector Leadership at the Haas School of Business. Jason graduated from UC Berkeley with a BA in Interdisciplinary Studies with an emphasis on Nonprofit Management and Philanthropy.

Matthew is a third-generation insurance broker, building on the legacy of his grandfather, Richard Goldman. A fifth-generation San Franciscan, Matthew sits on the boards of the Lisa and Douglas Goldman Fund as well as the Stern Grove Festival Association, where he contributes his talent for developing creative solutions to organizations. He is also an advisory board member at the UC Berkeley Center for Non-Profit and Public Leadership at the Haas School of Business. Matthew graduated from UC Berkeley with a Bachelor of Arts in Interdisciplinary Studies with an emphasis on Nonprofit Management and Philanthropy.

Bob Zenoni
President & COO

Bob is an experienced executive and consultant with more than three decades of experience in insurance and other industries. At G2, Bob oversees the firm’s operations and strategic initiatives. During his career, Bob has held senior positions within a number of insurance organizations including Crum & Forster, Aon and Equity Risk Partners. Bob is a San Francisco Bay Area native. He earned his BS degree in Finance at UC Berkeley Haas School of Business and his MBA at Golden Gate University.

Tom Burke
Chief Financial Officer

Tom is an experienced financial executive and entrepreneur with over two decades experience serving as CFO of emerging growth companies.  Previously he worked as a consultant with McKinsey & Company and as a product-marketing manager at Apple. Mr. Burke received a BA (with honors) in economics and history from Yale University and an MBA from Harvard Business School.

Al Fine
Director of Risk Management

Al has worked in the insurance industry for more than 25 years, specializing in risk management. He focuses on providing the foundation for making more informed decisions about risk assessment and mitigation and is actively involved in exposure identification, risk appraisal, risk finance and program design processes. Al manages all of the non-transactional risk management services that G2 offers clients. Prior to working for G2, Al ran the Risk Management Account Practice at Willis San Francisco where he was accountable for the growth and profitability of that business unit. He is a specialist in alternative risk finance, mass tort and enterprise risk having run Marsh’s West Coast Alternative Risk Practice. In his past, Al worked as a management consultant, risk manager, insurance company global practice leader and broker. 

Steve Dascole
Director, Personal Risk Management

Steve has been involved in the personal risk management industry for more than 35 years. He and his team of highly specialized experts provide risk management advice, comprehensive personal insurance reviews and placement of custom insurance programs for the unique needs of high-net-worth individuals, families and family offices. Throughout his career, he has held management-level positions for some of the most prestigious firms in the country, including Marsh USA, AIG, Willis, and Frank Crystal. He received his BS in Marketing and Economics from St. John’s University.

Shirley Gordon
Director of Family Office & Wealth Advisory

Shirley is a certified risk manager (CRM) with broad enterprise and personal risk experience. She provides risk solutions for Family Office clients including single and multi-family offices, delivering timely advice, insurance placement, and educational guidance on the latest trends and issues.  Her team brings dozens of disciplines to round out each family’s global needs from wide range of personal and business coverages including property liability, management liability, travel and cyber security and personal asset protection. Shirley also partners with select financial, accounting, entertainment and legal professionals across the country to deliver comprehensive risk advice and protection to their most important clients.

Martin Fox-Foster
Director of Claims & Coverage

Martin works with a broad range of G2’s commercial clients. He has more than 15 years of experience in the insurance industry, including as an attorney in London for a specialist insurance law firm acting as coverage counsel for insurers. He has turned this experience around and brings his considerable expertise to bear for policyholders to secure favorable coverage and to guide clients through the claims process from start to successful finish. Martin serves as a resource to G2’s clients, advocating on their behalf for a range of complex, high-value property/casualty, cyber and environmental claims. He also provides leadership in conducting in-depth contract and coverage reviews. Prior to G2, Martin was assistant vice president and claims advocate lead at Alliant Insurance Services in San Francisco. 

Todd McCormack
Director of Growth & Partnerships

Todd is responsible for sales marketing, partnerships, communications, brand initiatives and enhancing the client experience. With more than 25 years of experience, Todd’s well-rounded background offers clients the opportunity to experience a hospitality approach to the insurance industry. Prior to joining G2, Todd led sales marketing and brand initiatives at Lockton Insurance Brokers in San Francisco. He began his career in marketing for the luxury hospitality industry, working for Four Seasons Hotels & Resorts and Seabourn Cruise Line.

Jerryl Ewing
Director of People, Culture & Talent

Jerryl is responsible for G2’s human resources initiatives, including onboarding, communication, training and assisting with career mapping and pathing for all associates. He enjoys helping to develop employees’ careers and bringing innovative HR practices to the workplace. Prior to joining G2, Jerryl led HR initiatives at several Bay Area and Chicago-based companies.

Masha Keylin
Director of Marketing

With her background in underwriting, Masha enhances relationships with insurance carriers and advocates with underwriters on behalf of G2’s clients.  Prior to joining G2, Masha was an Account Executive in National Insurance at Liberty Mutual Insurance, leading the company’s relationship management with brokers and clients in the Bay Area. Masha also served as an underwriter at Zurich Insurance and an Account Executive at Travelers Insurance. Through her experience, Masha brings strong credibility in ensuring that our clients receive the best possible outcome from our carrier partners.

Jeff Cantieri
Director of IT & Operations

Jeff is responsible for all of G2’s IT systems. He implements and administrates all computer hardware and software including client portals, agency management system, Office365, phone system, Internet, computers, and printers/copiers. He is always looking to integrate new technologies at G2. Prior to joining G2, Jeff worked in a similar capacity at Fort Point Insurance Services.

Why We are a B Corp.

Eventually everything connects

The business of risk management and insurance is about building relationships, but our motivation to connect with people is rooted in something much deeper. We believe that it is our responsibility to steward our time and talents for the benefit of the community at large. By encouraging our clients, partners and associates to take a long-term view of their individual paths, we are mindful to connect people with resources that can help them thrive in all areas of their lives.

Why? Because it’s the right thing to do.

G2 was the first insurance broker in California to become a Certified B Corp. We are proud to uphold the highest standards of integrity, transparency, environmental sustainability, and service to others. Our B Corp certification is tangible proof of the way we align our core values with our operations. It also pushes us to improve which is something we are always interested in doing. Whether it be through insurance or other resources, we believe in helping people connect to a better future.


Commitment that spans generations

G2’s “retro-radical” approach is rooted in our history: Founders Jason and Matthew are the grandsons of Richard Goldman of Goldman Insurance Services, a renowned Bay Area–based firm. For us, being deeply committed to our clients and understanding their unique challenges is not only our legacy, it continues to be our mission.

Richard Goldman spent much of his life founding and supporting organizations that help make the world a better place—from the Richard and Rhoda Goldman Fund to the Goldman Environmental Prize, and many others. G2 honors his legacy by continuing to partner with people, causes, and organizations that serve our community. Because we believe our success hinges upon the success of our neighbors.